![]() The use of RDFA and microdata is similar, they must be added with different html tags withind the body of the webpage. Resource Description Framework in Attributes (RDFA). They include attributes such as, itemscope, itemtype, itemprop They are easier to use but can get quite messy as they must be used with every html tag within the body of the webpage document. Microdata annotates html tags making them more machine readable. Microdata, RDFA and Json-LD are the 3 code languages that can be used to add schema markup to the web document. Figure 2: How to rich snippet Figure 3: Local Business Rich Snippets Figure 4: Informational Rich Snippet Rich snippets are results which are shown on top of SERP that gives users more information rather than just displaying the URL and meta description. This increases your brand presence for product base brands and can attract potential customers. Implementation of schema gives you an opportunity to be eligible to obtain rich snippets bringing your page content on the top of SERP. Figure 1 Schema: Unstructured to structuredĪpproximately less than one-third of webpages on google use schema which leaves us with a lot of room to take advantage of schemas over our competitors to improve ranking and gain visibility.Īs the page ranks higher on SERP, the CTA of the webpage simultaneously increases. There are several tools which can help you make the schema code for your webpage, therefore the ability to code is not necessary. Using this structure with the help of a piece of code will answers all the who’s, what’s, where’s, when’s, and how’s to the search engine. The content is then given a structure after which Schema comes into picture. The algorithm will comprehend the information on the webpage as well as the relationship between the entities. ![]() Search Engine has an algorithm which helps to identify the content in the best way. Adding schema will help the search engine crawl better, raising the websites ranking while keeping other best practives of SEO in mind. It converts unstructured data into structured data. Schema markup informs the search engine precisely what your content is trying to convey on your web page. ( is collaboration done by all search engines in order to bring structure in content to ease readability and improve the display of search results) It can be achieved by an addition of small piece of code to your webpage known as Schema Markup found at. Let me tell you that this implementation will give you an advantage of 4 average positions on SERP, in accordance with a detailed research study. What is that one step you think web pages could be doing to give them an upper hand over their competitors? In SEO there are a lot of steps that can be implemented to optimize and enhance your web page.
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